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Nothing markets a product or service better than the word “free”. If you have ever given thought to a promotion designed to award free products, refund fees or in some way attract new customers to your product or service, a weather-based promotion may be just the unique marketing approach you need. Best of all, a weather-based promotion can be protected via a weather contract with MSI GuaranteedWeather.

Weather promotional possibilities are truly endless; they can be designed to compensate a customer when unfavorable weather reduces the value or enjoyment of a product or service, such as a refund of a season golf pass if the summer is excessively wet, or a simple cash payment triggered by the weather, such as a total refund on a January jewelry purchase if it snows on Valentines Day. Weather driven promotions can be used to increase sales, enhance customer loyalty or simply as a tool to generate positive press coverage for your company. Weather promotions can be used in a variety of retail and service oriented businesses, these include:

You Choose the Type of Weather Promotion

Rain promotion

A rain promotion might entail offering a free or discounted product or service in the event it rains a specified amount on a particular day or series of days, at a particular location. For instance, one could offer customers a free boat if it rains two inches or more over Memorial Day weekend, or a free engagement ring if it rains on the wedding day.

Snow promotion

A snow promotion could be designed around a holiday—for example, free holiday concert tickets if it snows one inch or more on Christmas, or a free snow blower if it snows five inches or more over the Thanksgiving weekend. The payout would be triggered by snow accumulation totaling more, or less depending on the promotion, than a stated amount during a time period.

Temperature promotion

Temperature promotions might be based upon the temperature exceeding or failing to reach a particular value at a particular time or over period of time. Promotions of this nature could be related to products or services whose sales are directly related to temperature—for example, the sale of air conditioners or furnaces.

Subsequent to choosing a promotion, a weather protection contract can be written to help absorb your weather risk.

All It Takes is a Phone Call

Let us help you plan your next weather related sales promotion. Weather is our business and we’ve seen the success of weather promotions first hand. We will help you design and manage all aspects of your weather promotions contract.

Contact Us Today!